Sweet Grown Alabama Launches Consumer Focused Marketing Campaign
April 23, 2020
Sweet Grown Alabama is launching a consumer-focused marketing campaign beginning May 1.
“Since Sweet Grown Alabama began in fall 2019, we have been focused on recruiting excellent farmer members to join our program,” said Director Ellie Watson. “Now that we have a strong base of over 100 members and seven founding member partners, we are ready to move into the second phase of the initiative- encouraging consumers to begin looking for our logo on local products.”
The initial consumer awareness push will include billboards, digital advertising and a consumer kickoff event. At the time of this writing, a Farmers Market Kickoff Event is scheduled for May 20 near the Capitol Building in Montgomery. Sweet Grown Alabama member farmers are invited to sell their locally grown items to consumers and share the importance of buying local. Governor Kay Ivey and Sweet Grown Alabama leaders will deliver remarks and mingle with farmers, shoppers and the media.
Billboards promoting Sweet Grown Alabama crops will be displayed in 17 locations across the state, with a combined estimated weekly impression of over 2.5 million views. This initial outdoor advertising campaign will run from May-July.
“Our goal with the Sweet Grown Alabama billboards is to raise consumer awareness of the program and build brand recognition for the logo,” said Watson. “We want Alabamians to seek out and purchase in-season, high-quality, locally grown goods.”
To help consumers locate Sweet Grown Alabama farms and products, an online database will be launching in May. Consumers can visit www.SweetGrownAlabama.org to search for local products in their area.
Follow Sweet Grown Alabama on Facebook for the latest updates on the website database, new program members and the Farmers Market Kickoff Event.